TRAJECTORY INSIGHTS: Full-Serivce MARKET RESEArch
Finding Your Company's Consumer Truth
(303) 931-0957
About Trajectory Insights
Our Mission
Our mission is to connect with your brand's target audiences, so your business decisions align with relevant consumer wants and needs.
Our Approach
We build a collaborative process with every client, taking advantage of your business expertise and our consumer insights expertise to design focused, goal-oriented and customized methodologies to meet your business objectives
Rob Siegal, President and Founder
I bring over 25 years of consumer insights, branding, and new product development experience, including managing, analyzing and developing insights from data across quantitative and qualitative methodologies.
I have always had a deep curiosity into what makes consumers and business decision-makers act the way they do and utilize a full assortment of methodologies to answer the important business-driving questions:
- Why do consumers choose the brands, products, and services they purchase?
- What processes and decision factors do they utilize to make those purchase decisions?
- How satisfied are they with their choices?
- What aspects of their post-purchase experiences drive brand loyalty?
This curiosity drove me to start Trajectory Insights in 2012. Since then, I have helped many companies across industries to grab hold of their consumer truths and make customer-informed business decisions leading to growth.
We pride ourselves on Client Service. We provide executive-level market research thinking during every step of a project and make ourselves available whenever our clients need us.
If I'm not helping my clients, I'm hanging out with Lucy, the official Trajectory Insights mascot.